Thursday, November 15, 2007

Packaging Boyhood

PACKAGING BOYHOOD (clipped from Dads and Daughters Newsletter)

Our friend Dr. Mark Tappan is co-authoring a book, to be called “Packaging Boyhood” about marketing to our sons. The book aims to “scrutinize the world of boy power, and the ways media and marketers' stereotypes about how to be a man reach way down into the lives and entertainment of younger and younger boys.” Mark is writing it along with Dr. Lyn Mikel Brown and Dr. Sharon Lamb, co-authors of the 2006 book “Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes.”

To gather data for “Packaging Boyhood,” these preeminent scholars on the role of gender in the emotional, psychological and cultural development of our children put together a very interesting online survey. Participation by dads and/or their sons will be worthwhile.

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